Social media has been a popular advertising and marketing tool for almost every field including law firms. Social media is something that every modern lawyer should seek to understand and implement to build a thriving law firm. In this digital age, harnessing the power of social media can help you market your law firm and attract potential clients given that about 86% of adults use at least one social media network in America alone.
In this short guide, we have laid out a comprehensive picture of what social media channels are the most fruitful for law firms. We will also shed some light on how many law firms and lawyers have used appropriate social media to grow their law practice.
Why is Social Media important for Law Firms?
Let’s first start with a rather astounding fact;
In 2018, a Legal Technology Survey was performed among the 4000 members of the American Bar Association (ABA). As per the Legal Technology Survey report,
- 79% of individual lawyers were found to use at least one social media for professional endeavors.
- The law firms of 76% of respondents had an online presence i.e. they maintained a presence in social media networks.
This survey report easily demonstrates that the majority of the firms and lawyers are now maintaining an online presence. You know what this means, right? If you own a law firm or an attorney not using social media as a marketing channel, you are lagging behind.
Let’s now head to why this is?
Social Media helps you reach a new pool of clients
As per the survey report by Attorney at Work, 49% of the total respondents drew clients through social media. Likewise, 35% of respondents in a survey by the American Bar Association witnessed a surge in new clients as a result of using social media for professional purposes. Via social media marketing, you can offer informational and captivating content to your target audience.
You can reach out and interact with these clients, provide them insights on how to operate and what are your services.
Create Brand Awareness amongst People
A huge majority of people in this modern age get their gig and news from social media. Because of mass presence on social media, using appropriate media tools can create a hype of your firm and services among people. As a result, without doing much, you will be creating your brand awareness in the public.
To discover and haunt talented people for the team
Establishing a presence on social media also helps you to find valuable additions to your law firm. We don’t need to explain to you how a great team with talented people goes side by side with success.
Social Media allows Clients to find you
Clients are smart. They know to look for responsible lawyers and law firms through social media. If you have established yourself or your law firm in social media, this allows clients to find you.
Most Effective Social Media Networks for Lawyers and law firms
Social Media networks play an undeniable and rather significant role in brand awareness, client, and addition. However, there are definitely some media networks that create greater significance than the others.
From the 85% of lawyers (Attorney at Work Survey) who were using social media marketing for professional purposes, 71% reported that these social media, in some ways, have helped to drag new clients. LinkedIn, at 77%, is the most used social platform followed by Facebook at 71%, Twitter at 51%, Instagram at 25%, and YouTube at 19%.
With over 645 million users throughout the world, LinkedIn is considered the largest professional social network in the world. LinkedIn is a remarkable social marketing tool for lawyers and law firms to connect and engage with potential clients by sharing useful content and addressing their issues at large.
For this, one has to make a LinkedIn profile that plays the role of both the digital resume and professional landing page. You can summarize your skills, work experience, honors and awards, education, and certificates (Anything that makes you look good and authentic).
LinkedIn is a professional alternative to reach out and perhaps make new clients since you can publish LinkedIn articles introducing your brand or talking about some hot topic related to your profession. For a law firm, LinkedIn provides you the flexibility of creating a LinkedIn group for your law firm.
Facebook is the second most used social media network for lawyers as per the survey of Attorney at Work. Given that Facebook boasts 1.59 billion active daily users, Facebook provides your law firms the exposure it needs if used appropriately. The page or group of your law firm should have clear information on what you do. You need to demonstrate that you are credible via the page or group.
One more extremely effective thing for increasing the brand awareness of your law firm is linking the company’s page to your Facebook profile and showing it as your current job. Everyone your law firm can do thus helping the firm to reach out to more people.
As per the survey of both the Attorney at Work and American Bar Association, Twitter is the third go-to social network among lawyers and law firms. Via Twitter, you can present yourself or your law firm as an imposing and authoritative source offering authentic information to the audience.
Present yourself as an informative person who is believable, having vast knowledge of the law in different fields via your Twitter profile.
You can advertise the Twitter, Facebook, and LinkedIn profile Ids in your business cards, emails etcetera.
Other Social Media Marketing Tools for Law firms
Instagram, YouTube, Pinterest, and Quora are other social marketing tools for your law firms.
All these mediums allow you to answer the common queries that potential clients have asked.
Note: While making a profile in these social media, make sure that you use the same name on all the platforms (LinkedIn, Facebook, Twitter) so that when a potential client sees you on Facebook and wants to know more about you via other social networks, they actually find you.
Conclusion
In this digital age, lawyers and law firms can highly benefit from social media if the social media networks are used properly. As made clear above, social media marketing for law firms can not only create brand awareness but also draw in potential clients. The majority of lawyers are already capitalizing on the power that social media provides with new clients and cases.
How are you using social media to grow your law firm?